So, you’ve put in place your programme of interventions, you’ve collected data and analysed that data to tell you how well the intervention has gone and you’ve even had an evaluation done (by some lucky person like me) that has highlighted in a report format the impact that your programme has had.
Now you want to share the news of your programme’s impact, but a 30-page report and a sober executive summary probably isn’t going to cut it, let alone be read or downloaded by your donors, supporters and other stakeholders. So what do you do?
Well, you could include in the evaluation terms of reference that you want a web-ready executive report delivered in a publishable format. Not every evaluator has those skills however. So think in advance about how you might use something like an evaluation executive summary and get the evaluator to work with your marketing person or team and come up with a short document that includes lots of graphics, maps, images and video (if possible), that focuses on results and recommendations coming out of the evaluation.
I recently delivered a mid-term evaluation that included developing a punchy, short, visually strong executive summary of the report that could be used online and with stakeholders who were unlikely to read the full report. It was refreshing and challenging to ensure that the end result still respected the quality that I insisted upon and the accessibility that the client needed. It made me rethink the role of executive summaries and just how important it is to ensure evaluation results are accessible to as many people as possible.
What are your experiences of evaluation reports and of sharing your impact story?